Butterball & Gusto TV’s
Around the World in 8 Meals
New Canadians don’t eat turkey in their native countries.
Millennials don’t serve turkey during the holidays.
The average family doesn’t view turkey as an everyday option.
Alibi Content created, developed, and produced an original branded entertainment series that takes audiences on a heartfelt culinary journey as millennial Chef Shahir Massoud visits different families to cook and enjoy a traditional meal.
The Gusto linear TV Special delivered a reach of 158,000. More than half of these viewers fell into the A18-49 (53%) and A25-54 (51%) age ranges, while more than one-third (39%) fell into the coveted A18-34 age range.
HOW WE DID IT
A heartfelt culinary journey in which Chef Shahir Massoud visits families of varied ethnicities to cook and enjoy a traditional meal.
Host and/or Key Talent
Celebrity Chef Shahir Massoud
Bell Media’s Gusto TV, Crave, TheLoop.ca; Butterball’s Website