Butterball & Gusto TV’s

Around the World in 8 Meals

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  • New Canadians don’t eat turkey in their native countries.

  • Millennials don’t serve turkey during the holidays.

  • The average family doesn’t view turkey as an everyday option.

  • New Canadians don’t eat turkey in their native countries.

  • Millennials don’t serve turkey during the holidays.

  • The average family doesn’t view turkey as an everyday option.

Alibi Content created, developed, and produced an original branded entertainment series that takes audiences on a heartfelt culinary journey as millennial Chef Shahir Massoud visits different families to cook and enjoy a traditional meal.

Alibi Content created, developed, and produced an original branded entertainment series that takes audiences on a heartfelt culinary journey as millennial Chef Shahir Massoud visits different families to cook and enjoy a traditional meal.

The Gusto linear TV Special delivered a reach of 158,000.  More than half of these viewers fell into the A18-49 (53%) and A25-54 (51%) age ranges, while more than one-third (39%) fell into the coveted A18-34 age range.

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The Gusto linear TV Special delivered a reach of 158,000.  More than half of these viewers fell into the A18-49 (53%) and A25-54 (51%) age ranges, while more than one-third (39%) fell into the coveted A18-34 age range.

HOW WE DID IT

Brand 

Butterball (CPG)

Brand 

Butterball (CPG)

Story

A heartfelt culinary journey

in which Chef Shahir Massoud visits families of varied ethnicities to cook and enjoy a traditional meal.

A heartfelt culinary journey in which Chef Shahir Massoud visits families of varied ethnicities to cook and enjoy a traditional meal.

Story

Host and/or Key Talent

Celebrity Chef

Shahir Massoud

Host and/or Key Talent

Celebrity Chef Shahir Massoud

Distribution

Bell Media’s Gusto TV, Crave, TheLoop.ca; Butterball’s Website

Distribution

Bell Media’s Gusto TV, Crave, TheLoop.ca; Butterball’s Website

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