Butterball & Gusto TV’s
Around the World in 8 Meals
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New Canadians don’t eat turkey in their native countries.
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Millennials don’t serve turkey during the holidays.
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The average family doesn’t view turkey as an everyday option.
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New Canadians don’t eat turkey in their native countries.
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Millennials don’t serve turkey during the holidays.
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The average family doesn’t view turkey as an everyday option.
Alibi Content created, developed, and produced an original branded entertainment series that takes audiences on a heartfelt culinary journey as millennial Chef Shahir Massoud visits different families to cook and enjoy a traditional meal.
Alibi Content created, developed, and produced an original branded entertainment series that takes audiences on a heartfelt culinary journey as millennial Chef Shahir Massoud visits different families to cook and enjoy a traditional meal.
The Gusto linear TV Special delivered a reach of 158,000. More than half of these viewers fell into the A18-49 (53%) and A25-54 (51%) age ranges, while more than one-third (39%) fell into the coveted A18-34 age range.
The Gusto linear TV Special delivered a reach of 158,000. More than half of these viewers fell into the A18-49 (53%) and A25-54 (51%) age ranges, while more than one-third (39%) fell into the coveted A18-34 age range.
HOW WE DID IT
Brand
Butterball (CPG)
Brand
Butterball (CPG)
Story
A heartfelt culinary journey
in which Chef Shahir Massoud visits families of varied ethnicities to cook and enjoy a traditional meal.
A heartfelt culinary journey in which Chef Shahir Massoud visits families of varied ethnicities to cook and enjoy a traditional meal.
Story
Host and/or Key Talent
Celebrity Chef
Shahir Massoud
Host and/or Key Talent
Celebrity Chef Shahir Massoud
Distribution
Bell Media’s Gusto TV, Crave, TheLoop.ca; Butterball’s Website
Distribution
Bell Media’s Gusto TV, Crave, TheLoop.ca; Butterball’s Website