Connecting the North
Consumers are unaware of the brand’s ongoing commitment to remote communities.
Alibi Content created, developed, and produced an original three-part series that profiles the life and work indigenous female artists, and how life in remote northern communities has been positively-impacted by internet connectivity.
Shift in “Positive” public opinion from 21% to 24%
Shift in “Negative” public opinion from 34% to 31%
Shift in “Neutral” public opinion from 42% to 38%
HOW WE DID IT
Profiling the life and work of indigenous female artists, and how life Canada’s north has been positively-impacted by internet connectivity.
Host and/or Key Talent
Northern communities & indigenous female artists
Brand-owned website(s), social media, and YouTube channel(s)