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CropLife’s
Real Farm Lives

93% of Canadians say they know “little to nothing” about farming and feel disconnected from the people who grow their food.

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93% of Canadians say they know “little to nothing” about farming and feel disconnected from the people who grow their food.

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Alibi Content created, developed, and produced an original branded entertainment series following the trials and tribulations of three Canadian farming families to reveal the real people behind our food.

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Alibi Content created, developed, and produced an original branded entertainment series following the trials and tribulations of three Canadian farming families to reveal the real people behind our food.

  • A 485% increase in viewership from Episode 1 to Episode 4.

  • A 423% increase in overall views from Episode 1 to Episode 6.

  • A 162% increase in Likes from Episode 1 to Episode 6. 

  • A 200% increase in comments from Episode 1 to Episode 6. 

  • Due to the successes of Season 1, CropLife commissioned a four-episode Season 2.

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  • A 485% increase in viewership from Episode 1 to Episode 4.

  • A 423% increase in overall views from Episode 1 to Episode 6.

  • A 162% increase in Likes from Episode 1 to Episode 6. 

  • A 200% increase in comments from Episode 1 to Episode 6. 

  • Due to the successes of Season 1, CropLife commissioned a four-episode Season 2.

HOW WE DID IT

Brand 

CropLife (Agricultural Advocacy Group)

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Brand 

CropLife (Agricultural Advocacy Group)

Story

Following the trials and tribulations

of three Canadian farming families to reveal the real people behind our food.

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Story

Following the trials and tribulations of three Canadian farming families to reveal the real people behind our food.

Host and/or Key Talent

Real farm families

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Host and/or Key Talent

Real farm families

YouTube;

Purpose-Built Microsite

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Distribution

Distribution

YouTube; Purpose-Built Microsite

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