CropLife’s
Real Farm Lives
93% of Canadians say they know “little to nothing” about farming and feel disconnected from the people who grow their food.
93% of Canadians say they know “little to nothing” about farming and feel disconnected from the people who grow their food.
Alibi Content created, developed, and produced an original branded entertainment series following the trials and tribulations of three Canadian farming families to reveal the real people behind our food.
Alibi Content created, developed, and produced an original branded entertainment series following the trials and tribulations of three Canadian farming families to reveal the real people behind our food.
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A 485% increase in viewership from Episode 1 to Episode 4.
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A 423% increase in overall views from Episode 1 to Episode 6.
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A 162% increase in Likes from Episode 1 to Episode 6.
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A 200% increase in comments from Episode 1 to Episode 6.
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Due to the successes of Season 1, CropLife commissioned a four-episode Season 2.
-
A 485% increase in viewership from Episode 1 to Episode 4.
-
A 423% increase in overall views from Episode 1 to Episode 6.
-
A 162% increase in Likes from Episode 1 to Episode 6.
-
A 200% increase in comments from Episode 1 to Episode 6.
-
Due to the successes of Season 1, CropLife commissioned a four-episode Season 2.
HOW WE DID IT
Brand
CropLife (Agricultural Advocacy Group)
Brand
CropLife (Agricultural Advocacy Group)
Story
Following the trials and tribulations
of three Canadian farming families to reveal the real people behind our food.
Story
Following the trials and tribulations of three Canadian farming families to reveal the real people behind our food.
Host and/or Key Talent
Real farm families
Host and/or Key Talent
Real farm families
YouTube;
Purpose-Built Microsite
Distribution
Distribution
YouTube; Purpose-Built Microsite