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CropLife’s

Real Farm Lives

93% of Canadians say they know “little to nothing” about farming and feel disconnected from the people who grow their food.

93% of Canadians say they know “little to nothing” about farming and feel disconnected from the people who grow their food.

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Alibi Content created, developed, and produced an original branded entertainment series following the trials and tribulations of three Canadian farming families to reveal the real people behind our food.

Alibi Content created, developed, and produced an original branded entertainment series following the trials and tribulations of three Canadian farming families to reveal the real people behind our food.

  • A 485% increase in viewership from Episode 1 to Episode 4.

  • A 423% increase in overall views from Episode 1 to Episode 6.

  • A 162% increase in Likes from Episode 1 to Episode 6. 

  • A 200% increase in comments from Episode 1 to Episode 6. 

  • Due to the successes of Season 1, CropLife commissioned a four-episode Season 2.

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  • A 485% increase in viewership from Episode 1 to Episode 4.

  • A 423% increase in overall views from Episode 1 to Episode 6.

  • A 162% increase in Likes from Episode 1 to Episode 6. 

  • A 200% increase in comments from Episode 1 to Episode 6. 

  • Due to the successes of Season 1, CropLife commissioned a four-episode Season 2.

HOW WE DID IT

Brand 

CropLife (Agricultural Advocacy Group)

Brand 

CropLife (Agricultural Advocacy Group)

Story

Following the trials and tribulations

of three Canadian farming families to reveal the real people behind our food.

Story

Following the trials and tribulations of three Canadian farming families to reveal the real people behind our food.

Host and/or Key Talent

Real farm families

Host and/or Key Talent

Real farm families

YouTube;

Purpose-Built Microsite

Distribution

Distribution

YouTube; Purpose-Built Microsite

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