Habitat for Humanity’s
Consumers don’t consider the ReStore for high-quality merch.
Consumers aren’t aware of new DIY & upcycling facility.
Alibi Content created, developed, and produced an original branded entertainment series showcasing affordable DIY home upgrades and simple furniture builds as completed by HGTV contractor, Brian McCourt.
The highest viewer reach of any social video.
The highest social engagement of any video post.
The highest reaction, comment, and share rates of any video post.
As a result of these successes, Habitat for Humanity commissioned an additional five episodes.
HOW WE DID IT
Habitat for Humanity (Non-Profit)
Showcasing affordable DIY home upgrades and simple furniture builds as completed by HGTV contractor, Brian McCourt.
Host and/or Key Talent
HGTV Contractor: Brian McCourt
Habitat for Humanity’s Social Media, Website