Habitat for Humanity’s
DIYs
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Consumers don’t consider the ReStore for high-quality merch.
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Consumers aren’t aware of new DIY & upcycling facility.
Alibi Content created, developed, and produced an original branded entertainment series showcasing affordable DIY home upgrades and simple furniture builds as completed by HGTV contractor, Brian McCourt.
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The highest viewer reach of any social video.
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The highest social engagement of any video post.
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The highest reaction, comment, and share rates of any video post.
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As a result of these successes, Habitat for Humanity commissioned an additional five episodes.
HOW WE DID IT
Brand
Habitat for Humanity (Non-Profit)
Story
Showcasing affordable DIY home upgrades and simple furniture builds as completed by HGTV contractor, Brian McCourt.
Host and/or Key Talent
HGTV Contractor: Brian McCourt
Distribution
Habitat for Humanity’s Social Media, Website