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Habitat for Humanity’s
DIYs

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  • Consumers don’t consider the ReStore for high-quality merch.

  • Consumers aren’t aware of new DIY & upcycling facility.

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  • Consumers don’t consider the ReStore for high-quality merch.

  • Consumers aren’t aware of new DIY & upcycling facility.

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Alibi Content created, developed, and produced an original branded entertainment series showcasing affordable DIY home upgrades and simple furniture builds as completed by HGTV contractor, Brian McCourt.

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Alibi Content created, developed, and produced an original branded entertainment series showcasing affordable DIY home upgrades and simple furniture builds as completed by HGTV contractor, Brian McCourt.

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  • The highest viewer reach of any social video.

  • The highest social engagement of any video post.

  • The highest reaction, comment, and share rates of any video post.

  • As a result of these successes, Habitat for Humanity commissioned an additional five episodes.

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  • The highest viewer reach of any social video.

  • The highest social engagement of any video post.

  • The highest reaction, comment, and share rates of any video post.

  • As a result of these successes, Habitat for Humanity commissioned an additional five episodes.

HOW WE DID IT

Brand 

Habitat for Humanity (Non-Profit)

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Brand 

Habitat for Humanity (Non-Profit)

Story

Showcasing affordable DIY home upgrades and simple furniture builds as completed by HGTV contractor, Brian McCourt.

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Story

Showcasing affordable DIY home upgrades and simple furniture builds as completed by HGTV contractor, Brian McCourt.

Host and/or Key Talent

HGTV Contractor

Brian McCourt

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Host and/or Key Talent

HGTV Contractor: Brian McCourt

Distribution

Habitat for Humanity’s Social Media, Website

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Distribution

Habitat for Humanity’s Social Media, Website

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