Huawei's
Connecting the North

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Consumers are unaware of the brand’s ongoing commitment to remote communities.

Public perception is driven by the detainment of the brand’s Executive & CFO.

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Consumers are unaware of the brand’s ongoing commitment to remote communities.

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Alibi Content created, developed, and produced an original three-part series that profiles the life and work indigenous female artists, and how life in remote northern communities has been positively-impacted by internet connectivity

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Alibi Content created, developed, and produced an original three-part series that profiles the life and work indigenous female artists, and how life in remote northern communities has been positively-impacted by internet connectivity.

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  • Shift in “Positive” public opinion from 21% to 24%

  • Shift in “Negative” public opinion from 34% to 31%

  • Shift in “Neutral” public opinion from 42% to 38%

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  • Shift in “Positive” public opinion from 21% to 24%

  • Shift in “Negative” public opinion from 34% to 31%

  • Shift in “Neutral” public opinion from 42% to 38%

HOW WE DID IT

Brand

Huawei (Telecommunications)

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Brand 

Huawei (Telecommunications)

Story

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Profiling the life and work of indigenous female artists, and how life in Canada’s north has been positively-impacted by internet connectivity.

Story

Profiling the life and work of indigenous female artists, and how life Canada’s north has been positively-impacted by internet connectivity.

Northern communities & indigenous female artists

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Host and/or Key Talent

Host and/or Key Talent

Northern communities & indigenous female artists

Distribution

Brand-owned website(s), social media, and YouTube channel(s)

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Distribution

Brand-owned website(s), social media, and YouTube channel(s)

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