MLSE'S
LEAFS NATION SERIES
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Existing content doesn’t resonate with younger hockey fans.
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Not enough high-quality content for network & OTT platform.
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Existing content doesn’t resonate with younger hockey fans.
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Not enough high-quality content for network & OTT platform.
Alibi Content developed five original series - totalling a near 30 hours of broadcast and digital content - to showcase the spirit and community surrounding the Toronto Maple Leafs brand.
Alibi Content developed five original series - totalling a near 30 hours of broadcast and digital content - to showcase the spirit and community surrounding the Toronto Maple Leafs brand.
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Multiple full-length episodes generated 300k+ YouTube views.
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Matthews & Andersen episode of “Leaf to Leaf” went viral and spawned “copycat” videos.
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Two series were renewed alongside a sixth brand new series.
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Multiple full-length episodes generated 300k+ YouTube views.
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Matthews & Andersen episode of “Leaf to Leaf” went viral and spawned “copycat” videos.
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Two series were renewed alongside a sixth brand new series.
HOW WE DID IT
Maple Leaf Sports and Entertainment
(Professional Sports & Real Estate Company)
Brand
Brand
Maple Leaf Sports and Entertainment
(Professional Sports & Real Estate Company)
Story
Showcasing the spirit and community surrounding the Toronto Maple Leafs brand.
Story
Showcasing the spirit and community surrounding the Toronto Maple Leafs brand.
Former and Current Leaf's Players & Existing Television Personalities
Host and/or Key Talent
Host and/or Key Talent
Former and Current Leaf's Players & Existing Television Personalities
Distribution
Leafs Nation Network
and brand-owned YouTube,
Facebook, and Instagram channels
Distribution
Leafs Nation Network and brand-owned YouTube, Facebook, and Instagram channels