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MLSE'S

LEAFS NATION SERIES

  • Existing content doesn’t resonate with younger hockey fans.

  • Not enough high-quality content for network & OTT platform.

  • Existing content doesn’t resonate with younger hockey fans.

  • Not enough high-quality content for network & OTT platform.

Alibi Content developed five original series - totalling a near 30 hours of broadcast and digital content - to showcase the spirit and community surrounding the Toronto Maple Leafs brand.

Alibi Content developed five original series - totalling a near 30 hours of broadcast and digital content - to showcase the spirit and community surrounding the Toronto Maple Leafs brand.

  • Multiple full-length episodes generated 300k+ YouTube views.

  • Matthews & Andersen episode of “Leaf to Leaf” went viral and spawned “copycat” videos.

  • Two series were renewed alongside a sixth brand new series.

  • Multiple full-length episodes generated 300k+ YouTube views.

  • Matthews & Andersen episode of “Leaf to Leaf” went viral and spawned “copycat” videos.

  • Two series were renewed alongside a sixth brand new series.

HOW WE DID IT

Maple Leaf Sports and Entertainment

(Professional Sports & Real Estate Company)

Brand 

Brand 

Maple Leaf Sports and Entertainment

(Professional Sports & Real Estate Company)

Story

Showcasing the spirit and community surrounding the Toronto Maple Leafs brand.

Story

Showcasing the spirit and community surrounding the Toronto Maple Leafs brand.

Former and Current Leaf's Players & Existing Television Personalities

Host and/or Key Talent

Host and/or Key Talent

Former and Current Leaf's Players & Existing Television Personalities

Distribution

Leafs Nation Network

and brand-owned YouTube,

Facebook, and Instagram channels

Distribution

Leafs Nation Network and brand-owned YouTube,  Facebook, and Instagram channels

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