MLSE'S
LEAFS NATION SERIES
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Existing content doesn’t resonate with younger hockey fans.
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Not enough high-quality content for network & OTT platform.
Alibi Content developed five original series - totalling a near 30 hours of broadcast and digital content - to showcase the spirit and community surrounding the Toronto Maple Leafs brand.
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Multiple full-length episodes generated 300k+ YouTube views.
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Matthews & Andersen episode of “Leaf to Leaf” went viral and spawned “copycat” videos.
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Two series were renewed alongside a sixth brand new series.
HOW WE DID IT
Brand
Maple Leaf Sports and Entertainment
(Professional Sports & Real Estate Company)
Story
Showcasing the spirit and community surrounding the Toronto Maple Leafs brand.
Host and/or Key Talent
Former and Current Leaf's Players & Existing Television Personalities
Distribution
Leafs Nation Network and brand-owned YouTube, Facebook, and Instagram channels