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MLSE'S
LEAFS NATION SERIES

  • Existing content doesn’t resonate with younger hockey fans.

  • Not enough high-quality content for network & OTT platform.

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The challenge _ 90.png
  • Existing content doesn’t resonate with younger hockey fans.

  • Not enough high-quality content for network & OTT platform.

Alibi Content developed five original series - totalling a near 30 hours of broadcast and digital content - to showcase the spirit and community surrounding the Toronto Maple Leafs brand.

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The solution_90.png

Alibi Content developed five original series - totalling a near 30 hours of broadcast and digital content - to showcase the spirit and community surrounding the Toronto Maple Leafs brand.

  • Multiple full-length episodes generated 300k+ YouTube views.

  • Matthews & Andersen episode of “Leaf to Leaf” went viral and spawned “copycat” videos.

  • Two series were renewed alongside a sixth brand new series.

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The results.png
  • Multiple full-length episodes generated 300k+ YouTube views.

  • Matthews & Andersen episode of “Leaf to Leaf” went viral and spawned “copycat” videos.

  • Two series were renewed alongside a sixth brand new series.

HOW WE DID IT

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Maple Leaf Sports and Entertainment

(Professional Sports & Real Estate Company)

Brand 

Brand 

Maple Leaf Sports and Entertainment

(Professional Sports & Real Estate Company)

Story

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Showcasing the spirit and community surrounding the Toronto Maple Leafs brand.

Story

Showcasing the spirit and community surrounding the Toronto Maple Leafs brand.

Former and Current Leaf's Players & Existing Television Personalities

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Host and/or Key Talent

Host and/or Key Talent

Former and Current Leaf's Players & Existing Television Personalities

Distribution

Leafs Nation Network

and brand-owned YouTube,

Facebook, and Instagram channels

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Distribution

Leafs Nation Network and brand-owned YouTube,  Facebook, and Instagram channels

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